PUREGOLD ERRONEOUS ADVISORY GOING VIRAL: A Marketing Strategy?

Viral Marketing is the name of the game. It is a creative, well-thought and intentional attempt of the company / advertiser to make a buzz in social media. It appeals to people's ideals and emotions - eliciting reactions and poking fun. When more and more netizens engage themselves, it leads to a massive online conversation with thousands of likes, shares, comments and uploads. This strategy when well-executed becomes effective - allowing advertisers and companies to reach their marketing objectives (raise awareness, increase demand, attract customers, improve sales, augment revenues, etc.) PureGold's recent post has gone viral because it features...

Sunday Service: WHAT SHALL WE DO IN TIMES OF CRISIS

WHAT SHALL WE DO IN TIMES OF CRISIS Yesterday (March 15, 2020), the Crossed Over Citi Church in Illigan conducted an online Sunday service so we can still praise and worship God in our respective homes. Our Senior Pastor, Pastor Bayani Areola shared God’s message on what shall we do in times of crisis. We are in a situation right now where everyone is panicking because of the Corona Virus Disease (COVID-19). People flock to stores to buy groceries, face mask and alcohol because of fear. Others even resort to hoarding so they could have more than enough....

BLOGAPALOOZA CONNECTED EVENT 2018

My IBS family with Ms. Ace Gapuz, CEO of Blogapalooza, Inc.  I started attending Blogapalooza in 2016 and I am always grateful for the wonderful learning opportunity in digital marketing every time. This year’s Blogapalooza has the theme ConnecteD which gathered a huge number of bloggers, social media influencers and content creators from various places in the country. It also served as an avenue for brands to showcase their products and connect with the digital influencers.    Ms. Ace Gapuz, CEO of Blogapalooza, Inc. gladly welcomed everyone to the event. “We are on our 8th year and we are very...

Experiencing PAL: the “Heart of the Filipino”

Whenever I have a scheduled trip, I always consider booking a flight with Philippine Airlines because of their commendable customer service and management. Just last October 26, 2018, I got to experience once again the heart of the Filipino when we attended Blogapalooza ConnecteD in the City of Dreams Manila and these are the 3 things I like so much with PAL. First off, I like how PAL manages entry of passengers for boarding. They make sure that together with business class customers, elders, parents/guardians with infants/kids and persons with disability are accommodated first before calling in the...

Exploring the City of Dreams Manila

With my IBS family taking a pose at the venue hall. Joining the blogosphere in 2010 was one of the best decisions I made while I was in MSU-IIT taking up my masters degree. It has given me wonderful opportunities such as availing a sponsored travel, staying in a high-end accommodation and indulging with delectable dishes. This year's Blogapalooza gave me another moment to remember especially so, that their major partner is Nobu Hotel in the City of Dreams Manila I must admit that everytime I pass by City of Dreams, my mind wanders thinking what's inside the beautiful facade...

Miracles happen everyday...

Miracles happen everyday... Time has come that I have to personally take good care of my parents before it’s too late. My Tatay and Nanay have been diagnosed with diabetes. Last week, my father was in pain because of a wound on his toe. He consulted a doctor and he was advised to take medicine. The pain was recurring that he decided to be admitted at Adela Serra Ty Memorial Medical Center in Tandag, Surigao del Sur last Sunday, August 10, 2018. He was given antibiotics through IV and other meds to cure his infected toe. I was in...

911 is real, change is here…

I was about to sleep the other night when our Baby Abraham cried out loud because he had a difficulty breathing normally due to throat irritation. He sounded hoarse while coughing that we decided to rush him to the hospital whatever it takes. We faced a challenge on transportation because it was already midnight. We did not panic but instead explored possible options. I tried calling a former classmate but understandably, it was a time for a good night sleep. Our baby still cried and I thought of calling 911 at 11:46PM. I then dialled it via my globe...