“The journey of a
thousand miles begins with a single step.” – Lao Tzu
My greetings to our
distinguished and esteemed Resource Speakers: the ever vivacious
Mr. Jhonny Paul Lagura, Founder and CEO of RISPhillipines. To the ever dazzling Mr.Ronald Ramboanga, Founder and CEO of Knights of Online Marketers. To the debonair Mr. Junriel Bonachita, Co-Founder and CTO of RISPhilippines. Mrs. Xerxes Queen Apostol Libre, Proprietor of Dexter Printhouse. Mr. Francis Steve Martinez, Enterprise owner of Tibo Martinez Videography. To the ever hardworking event organizers, energetic students, ladies and gentlemen good morning and welcome to the 1st Digital Marketing Skills Training in Mindanao State University, Marawi City.
Mr. Jhonny Paul Lagura, Founder and CEO of RISPhillipines. To the ever dazzling Mr.Ronald Ramboanga, Founder and CEO of Knights of Online Marketers. To the debonair Mr. Junriel Bonachita, Co-Founder and CTO of RISPhilippines. Mrs. Xerxes Queen Apostol Libre, Proprietor of Dexter Printhouse. Mr. Francis Steve Martinez, Enterprise owner of Tibo Martinez Videography. To the ever hardworking event organizers, energetic students, ladies and gentlemen good morning and welcome to the 1st Digital Marketing Skills Training in Mindanao State University, Marawi City.
The advent of the digital age has made the
world of business more exciting, interesting and vibrant. It has paved the way
for boundless opportunities from searching keywords to uploading contents
online, from the traditional office jobs to virtual assistance programs and
from brick and mortar store to electronic storefronts.
Today, I am enthused
and overjoyed with the first big step we are traversing: that is, to explore
digital opportunities and I thank the good Lord for the guidance, provision and
for the availability of our Resource Speakers for this significant event.
The idea of
conducting Digital Marketing Skills Training sprouted out of the need to
elaborate and support the theories tackled in Mktg 111 which is all about
E-Commerce and Internet Marketing. I firmly believe in the essence of putting
into application the theories for it to become more useful not just to the
learners but also to the beneficiaries such as the customers and the country at
large. We also would like to capacitate the students with Digital Marketing
skills and have it as one of their competencies in earning extra income while
studying through online job opportunities and selling products through the
e-commerce sites.
At this point in
time, I would like our Resource Speakers to know that I am truly grateful for their
lives. Thank God for allowing me to meet Sir Pau at the British Council’s
Leaders for Social Impact Workshop, who at the time became part of my decision
to finally appear at the venue because despite his busy schedules, he made it
through the workshop (in stalker mode ako that time) :D To Miss Piper, reigning
Miss Earth who really looks like a lady, thank you for our first meeting during
the Rural Impact Sourcing Forum together with Mr. Junriel Bonachita who also
readily said yes to my invitation for this Digital Marketing Skills Training.
To Ms. Queen, my former marketing officer when I was the Marketing consultant
at Tita Fannies Liempo and Chicken Haus and now our graphics designer in
Deliciosa Ice Cream Center, thank you for the great works you have done. Thank
you also to Sir Tibo for the quick positive reply to my invitation through
facebook :) Even invitations have gone digital :) Thanks to the internet technology.
To my students, take
this as a great avenue for learning and application. You have so much
potentials to succeed in this field.
I’d like to end this
talk with a quote from Johann Wolfgang von Goethe which goes “Knowing is not enough, we must apply.
Willing is not enough, we must do.”
Once again, welcome
to the Digital marketing skills training and may God bless us all.
Prof. Richard S. Celeste, MBM, REB
Mktg 111 Adviser