I am Neorichcel: BLOGAPALOOZA CONNECTED EVENT 2018

My IBS family with Ms. Ace Gapuz, CEO of Blogapalooza, Inc.

I started attending Blogapalooza in 2016 and I am always grateful for the wonderful learning opportunity in digital marketing every time. This year’s Blogapalooza has the theme ConnecteD which gathered a huge number of bloggers, social media influencers and content creators from various places in the country. It also served as an avenue for brands to showcase their products and connect with the digital influencers.

Ms. Ace Gapuz, CEO of Blogapalooza, Inc. gladly welcomed everyone to the event. “We are on our 8th year and we are very lucky to have great brands as our event partners,” she said. “Blogapalooza provides a platform that connects brands and digital influencers in effectively communicating the products to potential and existing customers,” she added.

Of the various topics presented, I got hooked with Data Analytics and Influencer Marketing. Miko David, a digital marketing expert emphasized the importance of a data-driven marketing strategy. The advantages include defining clearly the target audience, their preferences and behavior. So, reaching them will be a lot easier. He also stressed out ways of analyzing the brand’s performance in social media in terms of reach, engagement and clicks. Doing this gives strategists helpful insights on what works best in a certain timeframe and group of audience.

I also got the chance to learn from a former news anchor Christine Bersola-Babao how she embraced digital technology to remain relevant to her target audience, especially these days when there is an increasing number of Filipinos going online for information and entertainment needs.

I also learned directly from successful youtubers the journey they have had when they started. Video blogging is one of the most effective tools to convey a message and promote brands. I hope to try it very soon.

One thing I like the most during the event was the giving of a creative artwork to the speakers featuring the gist of their presentation.

Thank you so much Blogapalooza Family for another fun-filled learning. Indeed, it was one for the books. More than the learning about the trends in digital marketing, we also got the chance to network with a wider blogosphere and I was able to reconnect with my Iligan Bloggers family :)